Secondary Email Routing for WooCommerce
B2B sales often require that order updates go to more than one person. We developed a custom tool for WooCommerce that captures a secondary email address and ensures invoices and updates reach the right people automatically.
Case Study Keywords
Primary Impact
Project Type
The Invisible Inbox Problem
In B2B eCommerce, the person placing the order is rarely the person paying the invoice. The client’s support teams were constantly resending invoice emails because the primary account holder wasn’t forwarding messages to their accounting department.
- WooCommerce standard accounts only allow a single email address.
- Constant manual work required to resend order emails to billing departments.
- The solution needed to be built directly into the "My Account" screens without extra bloat.
Technical Solution: Simple Email Routing
Instead of changing your email templates, we solved this using smart routing rules. We added custom fields for a "Secondary Email" that users and admins can manage directly in the store.
Seamless Admin & Interface Setup
The extension fits perfectly into the existing WordPress workflow. Site managers can view or update the secondary email address directly from the standard user and order screens. For the customer, the field appears naturally in their "My Account" form, providing control without complex settings.
Case Study Results
By building a precise, lightweight extension into the existing system, we permanently solved the support bottleneck. B2B invoices now reach the correct desk at the same time as the customer's receipt—reducing manual support work by 100% for these accounts.
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